Kenya: Easy FM Pioneers Reverse Auction On Radio - AllAfrica.com

Beatrice Gachenge

Easy frequency modulation have partnered with a mobile telephone service supplier to offer its hearers a opportunity to take part in the first ever change by reversal command auction bridge on phone.

The service will let mobile telephone endorsers who listen to the radiocommunication station to offer for assorted merchandises and purchase them for just a few shillings.

"We have got switched on this concept, it's now the individual who have the last alone command who wins," states Symon Ndirangu, the head executive director military officer of Information Convergence Technologies, the partnering firm.

While traditional auction bridge bridges purpose for the peak bid, a contrary auction is the very opposite.

The purpose of the bidder is to maintain the offered amount as low as possible in order to win. At the same time, they must submit a alone offering odd by any other bidder.

Mr Ndirangu states if there are respective participants with the same offer, the command would neglect despite its low worth, since it is not unique.

In the first session, the victor with the last command of Sh2.90 walked away with an point worth Sh76,000.

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"A concern have to be advanced if it desires to stand up the diagnostic test of clip ... we necessitate to add value to services which are already available," said Mister Ndirangu.

Like Uncle Tom Peters, the direction guru, states in his book In Search of Excellence, a company with no invention is as good as dead.

At Sh15, one can textual matter the last command to a dedicated figure 5557. The auction bridge runs everyday.